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The TV, radio, online and outdoor PSAs were developed in collaboration with the Ad Council and feature characters from the new film “Disney’s A Christmas Carol.” Additionally, a series of radio PSAs were created pro bono by BYU Ad Lab. “We are excited to continue our partnership with the Library of Congress and to join with Walt Disney Studios Motion Pictures on this engaging and important campaign,” said Peggy Conlon, president and CEO of the Advertising Council. “One of our missions is to ensure that all children have the opportunity to achieve their full potential in life. I am confident these PSAs will show children that literacy, in all its new and exciting forms, will enhance their lives in so many ways.”

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